![]() ![]() The principles of “waste equals food,” “respect diversity,” and “use only current solar income” have been McDonough hallmarks for quite some time. If you have heard William McDonough and Michael Braungart speak at a design conference, you will already be familiar with many of the ideas inĬradle to Cradle. Even the book itself is an experiment in a new way of making books-by printing it on a plastic sheet that looks and feels like paper but is more durable and recyclable. Although they have their critics, no one can ever accuse them of being too modest in their goals. ![]() And chemist Michael Braungart, coming from Europe, brings a similar perspective to the world of chemicals and manufacturing. over the past two decades with an uncompromising vision of an industrial world that supports, rather than degrades, the natural world. Plasticback, 194 pages, $24.95.Brilliant and charismatic, William McDonough has helped define ecological design in the U.S. ![]() By William McDonough and Michael Braungart. ![]()
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